MySports Community® Ltd t/a MyShoots®
MyShoots® is building the operating system for shooting sports, combining compliance, verified scoring, competitions, and club infrastructure into one trusted global platform that connects shooters, venues, and brands while modernising a fragmented industry.
Competitive advantage / usp – What is the one thing your product/service does better than anything else?
MyShoots®’ competitive advantage is that it is building a trusted compliance and verified scoring infrastructure for the shooting sports industry — combining identity, eligibility, participation records, scoring, competitions, clubs, and industry data into a single connected system. Unlike fragmented apps, spreadsheets, paper scorecards, and disconnected club systems, MyShoots® creates a single, trusted layer that verifies who can participate, tracks performance, and connects shooters, venues, organisers, and brands across the entire ecosystem.
What is the problem you are trying to solve, and how do you know it’s actually a problem?
The shooting sports industry remains highly fragmented, with clubs, competitions, participant records, compliance processes, scoring systems, and brand engagement managed in isolation—often relying on outdated paper scorecards, spreadsheets, WhatsApp channels, and disconnected legacy applications. This layout yields severe operational friction, poor event visibility, fragile compliance frameworks, and no verified repository for performance analytics. This structural issue was validated via first-hand industry management alongside extensive focus groups with governing bodies, police stakeholders, and active clubs. Demand has already been validated through early active adoption from regional venues transitioning to unified digital records.
Demographics – Who is your target customer?
Our target customer base comprises independent shooting grounds and clubs specializing in clay shooting, practical shooting, rifle, game, and target disciplines. Typically run by owner-operators or lean management teams, these clubs service between 50 to 5,000+ members and suffer from paper-heavy administration. The platform targets the UK initially before expanding into large-scale US and international markets.
Revenue model – How do you actually make/plan to make money?
MyShoots® operates as a multi-sided ecosystem, capturing predictable, recurring income streams. The platform monetizes via tier-based SaaS subscriptions from clubs, integrated marketplace transactional fees, event registration processing, and direct B2B brand sponsorship tools. Long-term scaling unlocks premium analytics, institutional compliance auditing, and enterprise-level scoring validation services.
How big is the total addressable market, and what percentage do you realistically aim to capture in 5 years?
The target ecosystem represents a substantial, highly specialized market. In the UK alone, shooting sports contribute £3.3bn in annual gross value added (GVA), with participant supply chain spend reaching £4.4bn across roughly 600,000 active enthusiasts. The US market vastly scales this opportunity, encompassing over 17 million active shooters and 8,000+ commercial shooting ranges within a multi-billion dollar participation economy. MyShoots® targets a realistic 1–3% penetration of this addressable global footprint within the next five years, focusing initially on UK grounds, foundational digital compliance workflows, and competitive scoring, followed by structured international expansion.